Are you setting up an online store and want to fill it with content? Or maybe you’ve been selling online for some time but don’t have descriptions for individual products?
Writing texts for websites is time-consuming. With a large assortment, it can also involve really significant costs for unique SEO copywriting . This makes it tempting for many owners to copy content from the manufacturer. But is this a good solution? Read on and find out why it is not worth doing this.
Contents
- Manufacturer’s dataset descriptions and copyright
- Unique descriptions support positioning
- Why is it worth investing in unique descriptions?
Manufacturer’s descriptions and copyright
The uniqueness of product descriptions google analytics is related to copyright protection. Such texts are written on behalf of a specific company producing a given product. Copying or distributing the posted text without the knowledge of the author or owner of the description is prohibited by law. It is worth remembering that writing texts for the website and the effects of such work constitute intellectual property. It is covered by the provisions of the Copyright and Related Rights Act of February 4, 1994. In order to use the entire existing description for your own needs, you must obtain the consent of its owner. Permission to copy the text is not always easy to obtain – every manufacturer guards their property and does not like to share it with other sellers. Accusations of plagiarism can result not only in the loss of the brand’s reputation, but also in lawsuits.
When reading the same descriptions on
\different sales platforms, we are not azerbaijan business directory sure which company is the manufacturer and which is only the distributor of a given product. Secondly, the very act of copying a text that has already been written is an illegal act. All the more so if a clause prohibiting copying content is placed on the original page. Even if there is no such information, you cannot use the description without the owner’s permission.
Of course, this aspect of the matter does not apply to the entire text. The part describing the technical properties of the product, its functionality and available colors can be copied, because they are unchangeable. The ban on copying descriptions applies only to additional content, the uniqueness and originality of which can increase sales and positioning of the presented product.
Unique descriptions support positioning
E-commerce is an increasingly popular form of shopping, both for food and industrial products. We order food to our homes much more often, buy necessary electronic equipment online, and even handle official matters in this form. Over 80% of Poles already shop online. This provides huge opportunities for the e-commerce industry. At the same time, the competition is growing year by year, which is why it is difficult to stand out with a new brand.