Wildberries has 3 models for order delivery:
- direct purchase. If you sell products from a large manufacturer or brand and VB analysts decide that your products are needed by the marketplace, the online store’s commercial department will offer to purchase the products under a supply agreement;
- FBW delivery model. This is fulfillment from Wildberries. Under this model, you will ship products to the online store warehouse, and the marketplace will store, collect and deliver your orders;
- FBS delivery model. This is fulfillment belgium whatsapp data from delivery and storage the supplier. In this case, the goods will wait for sale in your warehouse. When the order is received, you will have to pack them and send them to the Wildberries distribution center. The marketplace will deliver the goods from the distribution center to the customer. FBS also provides a scheme when the supplier delivers the products to the buyer on their own;
- mixed format. In this case, the goods that the seller believes will definitely sell will be stored in the marketplace warehouse. The seller can ship the rest using the FBS model.
With the FBS model, goods will be stored in your warehouse.
There is no scheme that suits all sellers. To delivery and storage choose a delivery model, the seller needs to assess the costs that arise with each option and choose the most profitable one for themselves.
How to create a product card
To sell effectively on Wildberries, you need a record year 2023 between confirmations and new trends to create a product card correctly from the very beginning. Further edits may result in the cards not working properly or the marketplace search engine indexing them for a long time.
Before filling out the card, you need to:
- analyze competitors – identify their advantages and disadvantages in filling out cards;
- define the semantic core – SEO rules work in online stores (you can use the built-in marketplace tool “What to sell on WIldberries” or Yandex.Wordstat);
- Prepare photographs and videos so that potential buyers can visually evaluate the product
An example of a quality product card
How to make a card the leader in search results
Wildberries has a search algorithm phone number vietnam that delivery and storage calculates the locations of product cards. And the main principle is the demand for products.
It is important for the search algorithm that:
- the product was constantly ordered by users;
- the seller shipped products without interruption using the FBO model or correctly, without penalties, shipped customer orders using FBS;
- The product had a good buyback rate.
The first and last conditions can be achieved by practicing self-buyback. However, this is an illegal method. If Wildberries detects fraud, it will penalize cards that violate the requirements of the trading platform. Therefore, it is better to launch advertising at the beginning of work.
How does advertising work on Wildberries
The online store has various promotion tools, which are presented in the user’s personal account. The most popular of them is the delivery and storage purchase of impressions by sellers in the sections of the site. The principle of the tool is similar to contextual advertising. In addition, sellers are offered an advertising meliakit, accompanied by a Wildberries marketing manager. To contact a specialist, you need to create a request in the Advertising section through your Personal Account.
To successfully sell on Wildberries, it is better to combine different promotion options.
What to register for trading on the marketplace: self-employment, individual entrepreneur or LLC
Most often, sellers work on the marketplace delivery and storage as individual entrepreneurs. In some cases, this allows using the simplified tax system. The restrictions for the self-employed are that they have the right to offer only goods that they have made themselves. For individual entrepreneurs, there is a limit on turnover: 150 million rubles per year, and they also cannot register their own trademark.
How to get a refusal letter or certificate
You can’t sell products without documents on the marketplace. To start a business, you need to get a certificate for the goods or a letter of refusal delivery and storage confirming that the products do not require certificates.
There are two ways to obtain documents:
- buy a finished product from a supplier. In this case, it has already been imported, cleared through customs and has all the certificates. All that remains is to ask him for duplicates of the required documents;
- buy goods abroad. Then you will have to issue certificates yourself. To simplify the task, you can find groups in Telegram, where suppliers receive one certificate for many sellers.
Knowing the basics of how to start selling on Wildberries can help you achieve successful and consistent sales.