Writing texts for websites, creating and publishing posts on social media or on a blog is not only about triggering quick reactions – comments, likes, shares. They are very important, but good content has many more functions. It is visible long after the e-commerce content marketing campaign ends and can still bring profits to the company.
Investing in valuable, substantive and professionally prepared content will help you:
- achieve a high position in search overseas data engines and increase traffic to the website – modern SEO is not only about optimizing the website codes in accordance with the guidelines for programmers provided by Google, adapting the website to the applicable algorithms and internal and external linking. These elements are very important, but the website should also be user-friendly. Valuable texts allow you to talk about the company and its products, dispel doubts (e.g. by answering the most frequently asked questions in the FAQ tab) and indicate to Google robots what the content of your website is really about. Skillful weaving of keywords is very valuable from the point of view of rankings. Texts on a company or shop blog that dispel the doubts of the Internet can be very valuable in the era of clickbait headlines and fake news spreading on the web.
-
Their popularity will translate into increased traffic to the website and attracting new Customers
- build the company’s position as an integration with pagespe insights mobile expert in the industry – advisory and expert articles can be signed with the brand name or the name and surname of its representative (specialist). Sharing knowledge with others allows you to increase recognition and build the brand’s image. It shows that the company is constantly monitoring the latest news in its sector, is aware of all the latest news and passes on its substantive knowledge. Thanks to the content posted on the blog and on external portals, you can strengthen your position in the eyes of potential contractors or buyers ,
- build relationships with Customers – appropriately prepared content allows for communication with Customers through various channels.
-
A blog, social media profiles or popular
- Portals provide the opportunity to azerbaijan business directory provide users with valuable advice, advise them on how to solve the most common problems, recommend proven solutions, products or services. This requires long-term actions, but is an excellent way to build lasting relationships with current and new Customers,
- low operating costs – content marketing campaigns are cheaper than buying paid ads (e.g. on popular portals, radio or television stations or the national press). Preparing content requires a lot of work, but it increases the visibility of the site in search engines and helps monetize organic traffic.