Transactional emails don’t actually necessarily refer to emails that ask customers to make a financial transaction. Essentially, this type of email simply asks the customer to do something. You might be directing customers toward a future purchase, or asking them to buy something now.
The point is to focus on engagement. You want your subscribers to engage with your email and click on your call to action or forward it to a friend.
How do you increase engagement? You offer an incentive. It’s a reciprocal act. You want subscribers to feel like they received something valuable and then respond accordingly.
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Charity: Water
We like how Charity:Water’s marketing austria phone number library email clearly states that they are partners with donors. They titled the email “Spring Members Only.”
Of course, both “membership” and “exclusive” imply exclusivity. It’s about making the relationship between Charity:Water and its donors personal.
The company then shared its journey to provide safe drinking water to the residents of Cambodia. We invite you to watch the full show on this topic so you can see where your donations go.
Well done!
It helps that it’s also very beautifully designed.
Starbucks
Starbucks in marketing emails . this what to do when you find copies of your texts? transactional email campaign example is based on the company’s loyalty program, through which members can earn stars and redeem them for free drinks at the coffee chain’s stores.
This transactional email campaign example offer rewards stars to those who respond to the call to action. Note that this is not related to the online campaign. Starbucks invites people to come into their store to take advantage of this offer.
The email itself is very concise and focuses only on the offer.
Airbnb
In this example of an email marketing campaign from Airbnb , evidence of the company’s specific branding can be seen everywhere. We south africa numbers emblazoned Airbnb’s logo, beautiful images of far-flung vacation destinations, and the iconic blue color throughout all the main focal points of the email.
The company has decided to focus on Bangkok, highlighting more listings there, which are over 900. Using high numbers is a great way to encourage engagement.
Then, of course, you have the very obvious CTA: Book Now.
Transactional Email Essentials
- Incorporate tasteful images
- Keep the design simple
- Add an obvious CTA
- Make the message personal