Omnichannel to Omnipresent Creativity In a rapidly bc data singapore changing world where growth is harder to come by, CMOs need creativity in every aspect of their business, not just communications. 82% believe creativity has more potential than ever to unlock growth.
From Share of Voice to Share of Culture In a world where the focus has shifted, brands will grow in new ways, integrating with culture, content and entertainment. 88% of CMOs believe it is more important than ever for brands to be part of culture.
From Control to Direction
CMOs recognize that brands today are built 24/7 support line for veterinary clinic through ecosystems of connected talent, partners and creators: 77% recognize that in the future, marketing will be a collaboration between brands, creators and platforms.
From seamless to distinctive experiences As product benefits are rapidly copied, brands will differentiate themselves through connected and distinctive brand experiences. 75% of marketers agree that every touchpoint can and should tell the brand story, from communications to commerce.
From insights to predictions CMOs are under pressure to act not only as the voice of the customer. For instance, but also as the voice of the future. For instance, anticipating trends and desires before they happen. 79% are challenged to use data. For instance, and information to predict future products and offerings.
The report identified From AI as a competitor to AI as a co-pilot As AI matures
CMOs are reevaluating its potential as a collaborator and co-creator rather. For instance, than a threat to human creativity. The percentage of CMOs who agree that generative. AI will never produce content that excites us has dropped 18 percentage points from the previous year.
From Innovation at the Edge to Innovation at the fax list Center. As the pace of change accelerates, customers are investing significant percentages of their budgets in innovation. Which is no longer a niche or a nice-to-have. 79% of marketers. Plan to invest more than 10% of their budget in innovation, 56% more than 20%.