A total of 62% of B2B marketers in the survey rated storytelling as an effective content marketing strategy.
There’s a reason for this. We crave suspense.
This is why we sit through a three-hour movie in the theater. Even if it’s not a thriller, the story is built on suspense. Otherwise, why would people bother watching these stories?
If you can tell a true story and build suspense, you’ll have great success with your email drip marketing campaigns.
Make your emails feel like an ongoing conversation between you and your prospects
Some of the best emails marketers cayman islands phone number library send read like a personal note from a friend or family member. They might look something like this:
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Obviously, we have to complete the email as we promised, but you get the idea.
It’s okay to use familiar language. In fact, it may even improve your delivery.
Email clients like Gmail and Outlook look for reasons to send your emails to the Promotions folder. If you’re constantly writing like a marketer, you’re not going to find a way to get into the inbox.
Try to limit complex graphics, embedded videos, and other large images. These are huge red flags for email clients who ensure the most relevant emails get delivered — not emails that users don’t want to read.
Use great email subject lines to grab your readers’ attention
Email subject lines aren’t easy to craft. In fact, we dedicated an entire article to the topic.
If you are confused about email best logo design agencies in pereira topics, read that book.
Also, focus on providing value in your subject line.
You may have seen many Send emails to subjects like this that do the following:
- Act now and get 20% off!
- There are free gifts inside!
- You are cordially invited! (More details inside)
These are standard email marketing messages, but they’re unremarkable. Why? Because we’ve seen them thousands of times.
They are like part of the background.
We’ve mentioned this email from TheMuse before, but this subject line stood out because of the value it provided:
When you open an email, the sender text services tells you which questions will be answered. Engaging subject lines can increase your email open rates .
It’s that curiosity that you hope to generate in your prospects. If you’re considering changing industries, you’ll definitely want to know how to prove your worth.