How to use data to improve your business strategy?
In 2024, the main challenges expected worldwide in 2024, according to surveys conducted by HubSpot, are: Facilitate sales and marketing alignment […]
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digital marketing
digital marketing
HubSpot Service Hub: Put Customer Experience First
In today’s era, customer experience has become the fundamental pillar for the success of any business. However, it is alarming
digital marketing
Excel vs. CRM: Which is the best data tool for your business?
This may seem like an obvious question, but many people may assume that this question only affects small businesses. In
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The best artificial intelligence tools for marketing
Artificial intelligence (AI) is revolutionizing digital marketing, helping with task automation, resource and campaign optimization, and also helping in creating
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B2B Sales Tips: 5 Tips for a More Successful Approach
B2B sales are undergoing an exciting transformation. Sales reps who use the tools and technology at their disposal, such as
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Digital Marketing Statistics for 2025
Did you know that the main source of website visits is direct traffic? Showing the importance of brand recognition. Therefore,
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Impact of technological tools on marketing teams
The world of marketing has undergone a significant transformation with the addition of technological tools. These tools, often referred to
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How a CRM helps optimize your company’s sales processes
Sales, both B2B and B2C, are becoming more complex in a constantly evolving world: macroeconomics, new anti-influencer trends, the ultra-informed
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Implementing HubSpot: Expectation vs. Reality
Congratulations! After a lot of research, tool comparisons, and internal demos, you’ve finally gotten approval to purchase HubSpot. Now what?
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Plastics industry: New challenges for development and prospecting
The plastics industry is increasingly aware of the importance of moving its business processes into the digital world. Although the
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B2B Sales Challenges: Smart Segmentation and Lead Generation
Lead generation is one of the main challenges for both B2B and B2C companies. But before you can classify leads
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B2B Sales Challenges: Cold Calling
In today’s digital world, the idea of cold prospecting may seem archaic. However , the reality is not so simple . As old as cold calling and