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Your potential customers, because you have to fight and win the battle in their mind;
Your competitors, the main focus you are up against.
So remember that it is essential to show the potential customer a new and different idea, which must also be absolutely competitive.
Today it is not enough to be
different, it is necessary to use competitive differentiation to put the competitor at a disadvantage, highlighting what he lacks.
However, when your intention is to expand your sales network in a franchise, the situation becomes even more complicated…
HOW TO POSITION YOUR FRANCHISE AT THE TOP BY DIFFERENTIATING YOURSELF AS A NATIONAL LEADER?
The concept of brand positioning, when talking about franchising, takes on even more importance because, in addition to positioning on the consumer, you, and not other franchisors, will have to work to obtain the business opportunity on potential franchisees .
It is therefore necessary to first
create the positioning on the final consumer, so that people choose you when they want a certain product/service; secondly, you must work on differentiation in the franchising market by asking yourself first if there are other products/services like yours.