You can use a drip email campaign to bring them back into the funnel. Start by sending a short, This approach is friendly, engaging, and respectful. It’s the best way to attract customers who might otherwise have lost touch.
5. Pay special attention to where the customer is in the buying cycle
We mentioned before that it helps to cambodia phone number library segment your email list. You want people to receive the right message at the right time.
If your prospect is just learning about your business, they’re not ready to buy. You have to nurture that relationship through a positive experience.
For those subscribers who have been around for a while, focus on education and entertainment. Subscribers who have known about your business for a longer period of time may appreciate product comparisons, coupons, and free trials.
What is the customer buying cycle?
Your customer buying cycle is the series of touchpoints your prospects go through on their journey to becoming customers. How long does common seo mistakes it take on average? Where do they engage with your business?
For example, an average customer might discover your website through a Google search or by clicking on a pay-per-click ad. A customer might follow you on social media, sign up for your email list, and read your blog. Ultimately, a call to action converts that prospect into an actual customer.
6. Continue to provide great content to your customers
Share infographics, industry blog post excerpts, links to research, and other compelling content your subscribers might enjoy.
You don’t have to create everything. Roundup text services emails are very effective because they allow you to share valuable content from others and express your gratitude for their contributions to the industry.
The more great content you share, the more grateful your prospects will be. In your email drip campaigns, you’re counting on mutual benefit. “ We ’re sharing this amazing stuff with you guys. Maybe you could buy one of my products?”
Of course, you wouldn’t say it that way, but that’s the balance you seek.