Optimizing lead generation efforts
When it comes to more sophisticated tactics, large companies tend to be actively involved. Large companies (63%) are most likely […]
digital marketing
digital marketing
Lead Generation Tactics: Big vs. Small Businesses
Lead generation is an essential part of any B2B marketing strategy. Without leads, there are no sales opportunities. However, lead
digital marketing
how do you use data in your business strategy?
Keep in mind that by making decisions based on the data you have obtained, you will be applying a strategy
digital marketing
How to use data to improve your business strategy?
In 2024, the main challenges expected worldwide in 2024, according to surveys conducted by HubSpot, are: Facilitate sales and marketing alignment
digital marketing
HubSpot Service Hub: Put Customer Experience First
In today’s era, customer experience has become the fundamental pillar for the success of any business. However, it is alarming
digital marketing
Excel vs. CRM: Which is the best data tool for your business?
This may seem like an obvious question, but many people may assume that this question only affects small businesses. In
digital marketing
The best artificial intelligence tools for marketing
Artificial intelligence (AI) is revolutionizing digital marketing, helping with task automation, resource and campaign optimization, and also helping in creating
digital marketing
B2B Sales Tips: 5 Tips for a More Successful Approach
B2B sales are undergoing an exciting transformation. Sales reps who use the tools and technology at their disposal, such as
digital marketing
Digital Marketing Statistics for 2025
Did you know that the main source of website visits is direct traffic? Showing the importance of brand recognition. Therefore,
digital marketing
Impact of technological tools on marketing teams
The world of marketing has undergone a significant transformation with the addition of technological tools. These tools, often referred to
digital marketing
How a CRM helps optimize your company’s sales processes
Sales, both B2B and B2C, are becoming more complex in a constantly evolving world: macroeconomics, new anti-influencer trends, the ultra-informed
digital marketing
Implementing HubSpot: Expectation vs. Reality
Congratulations! After a lot of research, tool comparisons, and internal demos, you’ve finally gotten approval to purchase HubSpot. Now what?