The plastics industry is increasingly aware of the importance of moving its business processes into the digital world.
Although the industry has been somewhat resistant to change. Plastics companies are now moving away from traditional. Marketing approaches towards digital marketing techniques.
By 2024, the plastics industry is expected to undergo a significant transformation – shifting to circular models , exploring alternative materials and applying innovative technologies. While we face challenges, there are also opportunities to adopt more sustainable practices and move towards a future where circularity and innovation define the pace of the future.
Trends focus on digitalization in terms of productivity and sustainability. These trends will define the standards for creating more efficient and reliable processes and address various challenges, both technical and conceptual.
What worries the plastic industry
When it comes to the biggest concerns among European plastics companies, according to the PIE Market Survey , 63.9% of respondents ranked sales figures as the main concern, reflecting their fear that companies may be pressured to cut back if faced with insufficient demand.
Sales prices, a factor closely linked to the overall state of the market, are a concern for 48.8% of the companies surveyed. Energy costs remain a concern for at least 56.1% of respondents, while material costs remain a concern for 44.2%. At least 40% of companies continue to be affected by labor and payroll costs.
While inflation is not as high as it was at the beginning of 2023, it remains a concern for 44.2% of respondents. Overall, companies are managing to make ends meet, with liquidity problems affecting only 10.9% of the companies surveyed.
Among the areas where managers expect digital solutions to be most helpful are cost reduction, improved operational efficiency and better management.
Factors affecting the plastics industry in 2024
1. Alternative materials
One of the most notable trends is the growing interest in alternative materials such as bioplastics. This trend reflects the drive towards sustainability and reducing dependence on non-renewable resources.
2. Focus on the circular economy and recycling strategies
The circular economy is no longer just a sustainable approach, but a new economic model focused on generating profits and benefits through the circular new challenges for development use of materials. Recycling strategies, such as mechanical and chemical recycling, are gaining more popularity by demonstrating positive and sustainable results.
Integrating recycled materials is challenging, especially armenia telemarketing in terms of providing a stable supply while maintaining quality. Adapting equipment, implementing advanced filtration technologies and changes in product design are key elements to support a successful transition to circularity.
3. Smart technologies for digital transformation
The use of smart technologies such as blockchain, digital platforms, online prospecting and artificial intelligence is revolutionising the plastics industry. These tools and solutions promise to increase operational efficiency, reduce risk and achieve greater transparency throughout the supply chain.
Which industries will be the main consumers of plastic products in 2024?
Respect for the environment will continue to be one of the main drivers of innovation. The use of recycled materials will result in the search for new sources of raw materials and processing technologies capable of handling these materials.
- The packaging sector has become the epicentre b2b sales challenges: cold calling of innovation, responding to increasingly ambitious recycling and reuse objectives. Projects such as polypropylene labelled bottles, which facilitate recycling and refilling of containers, are at the forefront. However, it still faces the challenge of calming negative consumer perceptions about the quality and safety of recycled materials.
- The motor transport industry is striving for increased germany phone number production of electric vehicles. The sector will need highly specialized components such as smart panels, functional surfaces, powertrain and battery parts, while optimizing existing components with a focus on sustainable materials.
- The medical sector, for its part, will continue to require more and more polymeric materials. The main drivers will be the supplies needed for diagnostic tests and the treatment of diabetes, obesity and other diseases.
- Logistics, infrastructure, water treatment and construction will also experience an upturn.