Automatic lead processing
Situation . A person left a request “I want to know more bc data brazil about the course”, and your manager calls back only the next day. During this time, the potential student will most likely have already found an alternative or changed his mind.
Solution . Automatic calling within 5 minutes after registration. The bot greets, checks whether the application is really relevant, and offers to answer a couple of questions (what specialization are you interested in, when do you plan to start training?). Then the bot passes the “warm” contact to the manager or records it in the CRM if the person is just “looking around”.
Advantage : A quick response increases conversion – the how to attract new clients using a hotline? client understands that he is being treated seriously and promptly.
Confirmation of participation and reminders
Situation : The course is divided into modules, and each module starts at a certain time. Many students forget that they have a lecture at 7:00 PM today.
Solution : A day (or even an hour) before the lesson, the robot makes a series of calls, politely reminding: “You have a webinar today on topic X. Press 1 to confirm your participation, 2 to receive the recording later.” This way, you can see in advance how many listeners are planning fax list to come, and students do not miss classes.
Advantage : Minimization of absenteeism, more accurate forecast of attendance and engagement.
Reactivation of “abandoned” accounts
Situation : A student has started a course, paid for some lessons, but hasn’t appeared on the platform for several weeks. Managers don’t have time to call every inactive user to find out what happened.
Solution . A voice bot calls such “sleeping” students: “Hello, you haven’t logged into your personal account for a week. We want to know if everything is okay? Perhaps you forgot about the course deadlines.” You can also offer motivation: “Press 1 to get an additional discount on extending your studies” or “Press 2 to order a call back from our methodologist.”
Advantage : You bring back those who have already paid money and may pay more if they see value.
Answers to typical questions
Situation . Support is suffocating under the flow of: “Where can I watch lesson recordings?”, “Is it possible to split the payment into two parts?”, “What should I do if I have a weak internet connection?” etc.
Solution . We set up branches: if a person mentions the word “payment”, a scenario is activated to explain the available methods. If he says “missed lesson”, the bot explains how to find the recording. In case of complications, it redirects to a live operator.
Benefit : Customers get answers quickly, and support staff no longer waste time on repetitive explanations.
Collecting reviews and course ratings
Situation : Most often, companies send out questionnaires, but not everyone wants to fill out “a bunch of questions” on the website.
Solution : The robot calls after completing a certain module and asks. Key tasks that voice “Rate on a scale of 1 to 5 how much you liked the training material.” The answers immediately go into your analytics system. If desired, you can ask one or two more questions, but do not overload the script.
Advantage : High response rate, clear statistics, quick response to problems.
Comparison with call center work
Some may say that all these tasks can be solved without robots – there is a traditional call center for this. But let’s look at the main differences.
| Criterion | Call center (people) | Voice bots |
|---|---|---|
| Speed of mass calling | Limited by the number of operators | Thousands of calls in minutes |
| Cost for a large number of leads | High (salaries, premises, taxes) | Significantly lower, only software and communication tariffs are paid for |
| Human factor risk | Operators may forget to ask an important question | The bot strictly follows the script, errors are minimal |
| 24/7 mode | Need an extra shift or night operator | Works 24/7 without extra charges and breaks |
| Complex dialogues | People cope better (are able to improvise) | The bot is limited to a prescribed scenario |
So, voice bots are not meant to “fire all employees,” but to allow them to do more creative and complex tasks. The effect is usually most obvious during intensive campaigns: for example, when launching new courses or when there is an influx of people asking “do you have any discounts for the New Year.”
Implementation cases
Case 1: Platform for learning foreign languages
Task . Process applications from those wishing to receive a free introductory lesson within 15 minutes. Previously, operators simply did not have time to call everyone quickly, and some applications “cooled down”.
Solution . A voice bot was launched, which contacts a potential student, specifies the language, level of proficiency, and the desired time for the lesson. If a person shows interest immediately, the bot transfers them to a “live” manager.
Result . Conversion to full payment increased by 30%, because contact was established when the client was still “hot”.
Case 2: Key tasks that voice Corporate University of a Large Holding
Task : Regularly conduct training for dozens of branches, ensure that employees attend mandatory webinars and do not miss key exams.
Solution : Reminder system: a robot calls each employee 24 hours in advance and says, “Tomorrow at 2:00 PM you have a knowledge test on the topic of safe operation of equipment.” If a person is going to miss it, they are offered to choose an alternative date.
Result : Event disruptions decreased by 40%, and the HR department was relieved, since it stopped manually calling employees.
Case 3: Online Marketing School
Task . Collect live feedback on a new course that was taken by 2,000 people in a month. Key tasks that voice No one filled out questionnaires, only a few willingly shared their opinions in chats.
Solution . Voice calls with a short scripted dialogue: “Did you like the course? Rate it from 1 to 5”, “Describe your impression in one word”, “Do you need advice on choosing the next module?”
Result . Twice as many reviews, and statistics on problematic course blocks were immediately noticeable.