In recent years, automation and artificial intelligence bc data indonesia have made a giant leap. A voice robot no longer sounds like the mechanical voice of an answering machine from the 90s: modern technologies recognize human speech, understand intonations and in some cases can conduct a conversation almost on par with an operator. Yes, it is still a long way to the full “effect of a live conversation”, but for mass calls with formalized questions, the capabilities of such systems are more than enough.
Advantages of robots over the “classics”
High speed . If necessary, one voice robot can call center for small business make thousands of calls in a matter of minutes, covering huge databases. Imagine that you need to survey 10,000 people to understand their attitude to a new bill. With the help of a regular call center, this would take days or weeks, but a robot can handle it in a few hours (including calling back those who did not answer immediately).
Low cost . When there is no human operator, a large expense item is lost: salaries, workplaces, personnel training, scheduling. The voice robot works according to a pre-written scenario, does not require vacation or sick leave, which means the cost of the survey is reduced.
No human factor
Operators can make mistakes, skip questions, accidentally (or intentionally) distort answers, forget important details. The robot does not get tired or distracted. It asks the same questions in the correct order and writes down the answers strictly according to the script, which increases the reliability of the results.
Flexibility and scalability . Need to double your reach? Need to urgently adjust the script by adding a clarifying question? It’s much more difficult with live operators, but a robot can adapt “on the fly”: you make changes to the settings, and the entire campaign immediately switches to the updated script.
Personalized appeal . Yes, the voice robot can call the respondent by name, mention his city or the product he was previously interested in. All this is done through integration with the CRM, where the necessary data is stored.
Of course, a robot cannot completely replace fax list people. For instance, if the conversation goes beyond rigid scenarios, if a person asks complex or additional questions, a consultation with a live operator is needed. But 90% of routine surveys are perfectly performed by machines.
How Voicebots Are voice robots already used in surveys?
Marketing research
Online surveys have a low response rate. For instance, people often ignore emails with surveys. With a voice robot, everything is simpler: the system itself dials the number, asks a few short questions (for example, “Would you recommend our delivery to your friends?”). For instance, and records the answers. If a person expresses dissatisfaction, the program can offer an apology or immediately connect with a “live” manager.
Example : after making a purchase in an online store, the customer receives an automated call, where the robot politely asks to rate the delivery service on a scale of 1 to 5 and to clarify whether the buyer has any complaints. The results are immediately entered into the database, where marketers see real statistics.
How Voicebots Are Political and social surveys
Before elections, political headquarters like to find out what voters think about their candidates, programs, and promises. Previously, they hired a whole call center or sent volunteers into the field for this. Now, when a quick mass survey is needed across the country or region, it makes sense to use robots. They collect thousands of opinions in a short time, and the analysis occurs in real time.
Example : The mayor’s office conducts a telephone survey on the quality of public utilities. A voice robot asks 5-6 questions: “Are you satisfied with street cleaning? Have you encountered the problem of poor lighting in the area?”. The results are sent to analysts. How Voicebots Are who see in. Which direction to direct the budget to improve the quality of life of city residents.