How to write a script for B2C?

Private clients often make decisions quickly and “on emotions”. Here it is important to immediately attract attention with a favorable offer.

Example script for B2C

— Hello, [Name]! We are currently running a special dentist database promotion on

. The offer is limited in time.
— Our customers have already experienced the benefits of: [specific example].
— Is it convenient for you to find out the details? It will mike wishart mike only take a minute.

Key points:

• Keep the conversation short fax marketing and sweet.
• Create a sense of benefit and urgency.
• Get straight to the specifics: price, bonuses, promotion period.

Cold Calling Mistakes

Long introduction

Bad: “Hello, I’m manager so-and-so, we work with…”

Better: “Hello, [Name]! Do you have a minute? We help companies solve…”

There are no specifics

Bad: “Our product is very convenient and profitable…”

How to write Better: “Our service reduces costs by 20% and speeds up application processing by 2 times.”

No customer engagement

Bad: Monologue without pauses and questions.

Better: “How are you solving this problem now? What is more important to you?”

Go straight to sales

Bad: “It costs 10,000 rubles, will you take it?”

Better: “Let’s see how this suits you.”

How to write automate robot calls?

With the development of technology, you can entrust routine calls to a voice robot, which will immediately filter out uninterested interlocutors.

How does this work?

1. The robot calls the base.
2. Identifies interested clients based on the script.
3. Filters out answering machines and cold contacts.
4. Transfers “warm” leads to the manager.

How to write Benefits of automation:

• Elimination of human errors.
• Reducing operator costs.
• Accelerated database processing.
• Increased conversion due to precise algorithm.

Statistics show that companies that have implemented voice robots reduce the workload on operators by 40% and increase conversion by 18% .

Read more about this in our blog.

Conclusion

Cold calling remains one of the most effective ways to attract clients. The main thing is to choose the right approach (B2B or B2C), speak the client’s language and not forget about scripts, which are best made flexible and practical.