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How to Boost Your SMS Communications with A/B Testing

Much more than 160 characters: SMS still represents one of the most effective promotional and engagement tools a brand has to communicate Communications offers, updates, reminders.

Fast to send, customizable: SMS el salvador phone number data marketing campaigns have a high engagement rate .
>Data and statistics show that users who receive SMS from brands/companies do not consider them invasive , on the contrary, they appreciate their content .
>All this is certainly due to the fact that the use that companies usually make of them is still rather limited to special occasions (particular Communications promotional campaigns, reminders of appointments at the point of sale, etc.) and in any case responds to a consent explicitly declared by the users themselves.

But how do you create an effective SMS in a few simple steps?

SMS marketing functionality: create your SMS in a few clicks

A few simple steps to configure and 5 secrets of teamwork: less chaos, more transparency send your SMS simultaneously : we are pleased to present to you a preview of the new SMS functionality that will be available with the next version.

This is a feature that will allow you to manage Communications SMS marketing campaigns even outside of setting up an experience, as is already possible for emails, in just a few clicks.

Let’s imagine, during the sales, we want to launch an SMS campaign to invite our users to discover special promotions in our store.

By accessing the new SMS Communications functionality, it will be possible to configure our message by setting:

  • Message Name
  • Segment or list to send it to
  • Date and time sent

Once this configuration is phone number vi completed, you can proceed to. Compose and personalize the message text , also defining the sender.

The most effective SMS? Find out with A/B testing

 

Especially during special promotions, we recommend that you always test your SMS before sending it .

  • Define your SMS variants
  • Establish your user sample
  • Choose the parameters by which you want to judge the best performance
  • Configure and start testing