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Google Adsense

This is possibly “the” tool par excellence us by all SEM experts. It is Google’s advertising platform that allows advertisers to place their ads on partner websites, platforms like YouTube, and other properties.

With Google Ads, you can create search ads, display graphical and video ads on website networks, such as YouTube. Additionally, you can advertise shopping products and do remarketing (show ads to users who have previously interact with your website, increasing the chances of conversion).

Microsoft Advertising

Microsoft Advertising (formerly Bing Ads) is an  middle east mobile number list middle east mobile number listexcellent platform that allows you to advertise in ge search results (which is now Microsoft’s search engine). You will be able to create test ads, access a wide Microsoft search network, advertise in Shopping, do remarketing, and integrate keyword data and insights into search trends to optimize advertising campaigns in Microsoft Advertising Intelligence.

Meta Ads

Its name is new since until recently it was call Facebook Ads. It is Meta’s (Facebook Matrix) advertising platform to show ads on Facebook, to create a strong and memorable brand Instagram, and Messenger. Among its main qualities, it allows you to perform advanc audience segmentation, create creative ads, and run remarketing campaigns.

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In conclusion, it is evident that both SEO and SEM are two absolutely necessary practices for a website to grow in its development and achieve its goals for the year. But what do you think about it? I would love to read your comments!

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