The truth is that you have to be very careful with this resource, since its excessive use can be detrimental to the interests of the brand. Email recipients can get tired of seeing repeated content such as gifs .

Boosting the effects and actions through Email Marketing is important and the inclusion of gifs in newsletters is part of this. These will allow you to differentiate yourself from the competition , be original and achieve an impact on the recipients.

How animated gifs work in newsletters

Just like the animated images we use every day, such as in the various Facebook or WhatsApp chats, animated gifs in newsletters are those images that have a simple and short animation. The movements achieved in them attract people’s attention and bring them closer to the products and services.

However, it is not the only animation format that exists, but it is the simplest and easiest to use today. Using these animations in different emails allows you to capture people’s attention in a different way . Email campaigns with gifs contain unique animated banners.

In the world of social networks and chats, the use of belgium phone number data animated gifs has become more and more popular over time. But within Email Marketing they still have a long way to go to be considered indispensable . To get the most out of them, they must be well focused and used punctually.

Some advantages of using gifs in emails

Using animated gifs in email marketing campaigns offers some 8 foolproof tips to boost engagement in email marketing important benefits that can serve to further capture the attention of your users . Some of the positive points offered by this tool are:

• It offers diversity because it adapts to any approach you want to give it. There are search engines specially designed just for gifs.
• GIFs offer a lot of virality thanks to the ease with which they phone number taiwan can be shared on different platforms.
• They are easy to create and there are a multitude of ready-made Find out all tools that contain animated gifs for WhatsApp or emails ready to be used.
• GIFs are animated files that are lighter than a regular video. That’s why uploading or downloading them consumes much less data.
• They are viewable on almost any device today , especially mobile devices. That is to say, animated gifs are optimized.

Tips for including animated gifs in email marketing

Working with this simple element in your email campaigns is easier than you think. Following these recommendations will surely give you the best possible results:

A.- Reveal crucial information from the beginning

You should make sure that the main image of your gif already displays the information you want to convey to your customers. This way, the recipient can see the message you want to send first-hand. If there is a problem with the gif in the future, this main image will be the only view that will remain.

B.- Give the gif the place it deserves within emails

The presence of gifs in emails must have an ultimate purpose, which is to communicate a message in a good way. It must be aligned with the story you want to tell or with the specific idea you want to convey.

C.- Use it near the CTA button

Placing the gif near the call to action button helps to draw attention better.

D.- The ideal size of a gif

Most used examples of gifs in Email Marketing campaigns

The use of animated gifs in newsletters occurs when you want to accompany key information within a message. In the case of emails, these can increase the impact on the recipient and thus obtain better results in the different Email Marketing strategies .