I’ve already shar an example of applying an SEO strategy, so now it’s time for SEM. In this case, imagine you are the SEM professional at a travel agency. The context is that you want to promote a new vacation package to exotic destinations, so you ne to attract qualifi traffic to your site.
How will you do it? Well, let’s mention the strategy to devise:
- Research your keywords, identify relevant terms regarding “vacation package,” such as “trips to Bali” or “tour package to Maldives,” to give you some examples.
- Another important thing you must do is create quality ads that are attractive and relevant, highlighting destinations, offers, and benefits offer by the vacation package.
- Campaign setup is also crucial; you must create search campaigns in Google Ads, segment by language, geographical location, and device type. Additionally, you should configure daily budgets and bidding strategies.
- Conversion tracking is probably one of the most important actions, as you ne to track bookings and relevant actions within the website through ads.
- You must constantly optimize your campaigns, adjusting keywords, bidding strategies, and ads.
If you manage to carefully and correctly apply the steps
- The proper implementation of your SEM campaign will produce an immiate increase in traffic and inquiries on the website.
- The CPC (cost per click) should have remain special database within the initial budget, with an increase in ROI.
- High conversion rates should have been achiev, with an increase in travel bookings compar to the same period last year.
- Finally, the agency can accurately measure the impact of its SEM campaign on bookings and return on investment. Thanks to this, it is possible to adjust and improve the online marketing strategy if necessary.
Common Mistakes in SEO and SEM and How to Avoid Them
Mistakes are made in both SEO and SEM areas, many of them are very common, either because there is little experience in the area or google adsense because they are complex tasks that present a certain margin of error.
Next, I will present several of the most common mistakes and their solutions, shar by several of our colleagues who are specialists in MD aero leads Digital Marketing areas.