TABLE OF CONTENTS
What to measure in your email sendings
One of the KPIs you need to measure is the open rate. This is an indicator that measures how many people opened and viewed your email. The effectiveness of a campaign can be proven through high percentages in open rates.
There are also response and click rates. The former encourages an action, such as responding to a form. If it is greater than 10%, it is said that there is a good response rate.
Finally, clicks reflect the interaction of users with the content sent, whether they were interested in the rest of the information or in what you publish on your social media profiles.
Increasing engagement is one of the most important belize phone number data goals of email marketing and improving it will cost you less than you think:
Tips to improve engagement in email marketing
To improve the performance of your campaigns, it is necessary to philippines numbers implement some specific actions. Marketing experts recommend more than one step to achieve this goal; in fact, it is a series of actions that together will promote certain attitudes in recipients, which will improve the performance of the campaign.
To increase engagement in email marketing you can implement the following actions:
1.- Pay attention to the subject of the email
In order to increase a user’s engagement with content, it is necessary that this mobile number list content be of interest to them.
The first thing users see is the subject line of the email, so it is the first step to hook that person and get them to read what is inside. If this line is not attractive enough, the rest of the process will probably fail.
To improve your business, the first thing you should think about is a seductive and concise writing, since it should be a call or an invitation to see more.
Remember that the tone must be aligned with your corporate image and it is recommended that you do not exceed 30 characters.
One way to improve this is to test various Tips to boost texts using the A/B Testing technique. This involves creating several pieces of content with certain variations until you identify the alternative that provides the best results.
2.- Include buttons to share on social networks
The user who is interested in you will want to see more of what you do. This is where social media plays a leading role.
A common mistake when carrying out an email marketing campaign is to make mistakes with the buttons included in the email template. This is fatal and greatly compromises engagement with your brand.
To avoid such mistakes, content testing is necessary. You need to check that all links in the template work, that they can be opened correctly , and that they are not going to expire.
Likewise, emails that link to social media and include share buttons have higher click-through rates. Remember to include all your contact information and also write it in text so that you are backed up in case of any unexpected issues.
3.-Segment lists and personalize content
Segmenting your subscriber database is a very important process to achieve better results in terms of engagement in email marketing. Consequently, correct segmentation will allow for subsequent personalization of content.
The first benefit you’ll get from audience segmentation is knowing you’re reaching the right people. Keeping your contact list alive will allow you to remove disinterested members from your future mailings and will improve campaign performance.
Plus, segmentation will give you an edge over your industry competitors. Only you know who’s on your list and how you can get the most out of those subscribers.
Finally, personalizing content also. Improves open rates, as users will be much more interested in what is specifically tailored to their needs.