Now that we’ve covered tips for writing an email drip campaign, what can you do throughout your email marketing campaign to increase sales? Let’s review some of the things we’ve learned over the years from designing email drips.
1. Determine your marketing campaign goals – Understand your potential customers’ needs, wants and concerns
Every email marketing campaign needs a very clear purpose. It should align with something your prospects want, need, or fear so cameroon phone number library that you can resonate with them emotionally.
- Wants: These are the things your prospect doesn’t have but keeps on their wish list. Do they want a better mousetrap? Are they interested in having some fun? What are they willing to pay big bucks for? What do they want to learn?
- Needs: You will be more persuasive if your product meets a real need of your prospect. Needs include food, shelter, water, clothing, and transportation. They may not need your specific brand, but they can choose your brand to meet their needs.
Fear: This is where the pain point comes in. If you sell a weight loss product, you might mention the fear of being too heavy. Or if you sell a software program that better organizes emails. You might mention your prospect’s fear of spending too much time in their inbox.
Create a sense of urgency in your emails by setting deadlines
There are good and bad ways to create a promotional landing pages sense of urgency in an email. Setting a deadline is a good way , while creating a deadline is not.
If you send out a weekly email promising a discount on your most popular product, that’s great. But if you say the offer is only valid for 24 hours, you’ll alienate your customers.
They know there is no 24-hour deadline because they see the same emails every week.
In an email drip campaign, you can create a sense of urgency by offering subscribers exclusive offers. In other words, you want to reward them for reading each email in your series.
Add a good call to action to your drip email campaigns
Your call to action (CTA) tells readers what you want them to do next. You could ask them to forward your email to a friend or click a link to your latest blog post.
CTAs can also direct subscribers to text services a landing page or sales page , but don’t overuse them. You’re trying to create goodwill.
Consumers are smart. They get emails when companies want to sell a product or service. It’s a given. If you take the time to build a relationship and provide value for free, your conversion rate will be higher when you finally ask them to buy something.
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