Did you know that the main source of website visits is direct traffic? Showing the importance of brand recognition. Therefore, data like this can be found in our article that compiles the most relevant digital marketing statistics for 2024.
Shoppers are shifting their attention toward trusted brands yet brands themselves have failed to adapt, with many allocating less of their discretionary marketing. Therefore, spend to top-of-funnel brand awareness initiatives (an average of 38%) and more to demand generation (an average of 53%). To remain competitive in 2024 and beyond. Therefore, brands must reorient their GTM strategies toward the critical roles that brand awareness, trust, and transparency play in the buyer decision-making process.” (TrustRadius & Pavilion, B2B Buying Disconnect Report 2024).
- Quick decision: Therefore, 64% of your audience decides within seconds whether they have the information they need. (Hotjar, 2024).
- Three-click threshold: Potential customers expect to find pricing details in just three clicks. (Hotjar, 2024).
- Video was the main form of content digital marketing created in 2023 (50%), images (47%) and blogs (33%).
- Types of content people create with AI tools: blog posts (58%), social media posts (55%), short articles (49%), short videos (31%), and email (29%). (Semrush, 2024)
- Nearly 1 in 4 websites has an average SEO click-through rate of between 10% and 19%. (HubSpot, 2023)
- Slow loading pages reduce conversions by 7% (Invesp, 2023). Use our free tool to test your website’s performance.
- Companies spend only $1 on conversion rate. Therefore, optimization for every $92 spent on customer acquisition. (Invesp, 2023)
- The top three performing B2B content resources in 2023 were case studies/customer stories, videos, and eBooks/whitepapers that demonstrate brand authority.
- Increasing the number of landing pages from 10 to 15 increases leads by 55%. (Invesp, 2023)
- 73% of respondents prefer to learn about a product or service through a short video (up 4% from last year). 11% prefer to read an article. Therefore, website or text-based post (down 7%). 4% prefer to view an infographic. 3% prefer to download an ebook or manual. 3% prefer to attend a webinar or pitch. 3% prefer to receive a sales call or demo (up 1%).
- In 2022, videos have been the main content format used. Therefore, winning this position for the third consecutive year.
- 27% of marketers said they would leverage inbound marketing for the first time in 2022. Therefore, while 11% of marketers said it would be their biggest investment in the coming year.
ABM ( Account-Based Marketing ):
B2B customers now expect to be treated like B2C customers. And empathy is key.
- Therefore, customers expect empathy and personalized engagement, whether they’re buying for themselves or your company. 82% of top performers say B2B and B2C tactics now overlap. This compares to 67% of underperformers. Therefore, additionally, top performers devote 18% of their budget to ABM, compared to 14% of underperformers.
- 64% of ABM programs were launched in the last bahamas telemarketing five years and have since grown rapidly in sophistication, with 68% using automation.
- 42% of respondents said the pandemic has changed their ABM goals.
- However, 49% of marketers have shifted their goals to focus more on growing business with existing accounts.
Email Marketing:
- Real-time surveys are a great way to increase engagement. They are ideal for marketers who are just starting to improve personalization. However, these professionals have seen a 53% increase in their click-through rates (CTR) and some have even how a crm helps optimize your company’s sales processes managed to double them. Therefore, they also allow the capture of first-party data, valuable information that can improve segmentation and personalization. (Litmus, 2024)
- Therefore, the biggest hurdles in marketers’ email production denmark business directory cycle are securing . Therefore, the right data for segmentation and personalization. (Litmus, 2024)
- However, 41% of marketers say email marketing is their most effective channel. (Litmus, 2023).
- 55% of emails are opened on mobile devices.