To maintain a high service level, you need to understand what is happening in each franchise outlet, be it a coffee shop or a car service. A voice robot calls real customer contacts (with their consent) and collects a short review: “Rate the quality of service on a scale of 1 to 5. Why not 5?” This data is immediately visible to the management company, which can quickly respond to drops.
Working with end clients
Here, everything depends on the specifics of the search for clients franchise itself. For example, if we are talking about cosmetics, the robot can call those who made the order and check their satisfaction, offer new products, and inform about sales. If it is a food delivery service (within the franchise of a well-known brand), the robot can take orders at peak times when operators are busy.
Case
There is a fast food chain that sells franchises by region. In six months, they received 200 applications from entrepreneurs, but the staff of 3 chain development managers managed to call only half of them. As a result, out of 200 potential partners, only 15 actually reached the conclusion of an agreement.
By implementing the voice robot, the company did the following:
- Automatic callback of applications from the bc data mexico website. The robot contacts within 5 minutes, asks preliminary questions: “Do you have premises? What is the starting capital?” and if the answers are positive, switches to a free manager. If all managers are busy, the robot offers the client to choose a convenient time for a return call.
- Reminders to franchisees about monthly fees, promotions and new standards.
- Quality control . The robot periodically calls customers of local outlets and collects feedback: “How do you like the taste, speed of service, cleanliness of the hall?”
- Analytics . Management sees which partners give more positive ratings, and which clients complain most often.
Result: the number of franchise agreements concluded over the next six months increased to 40 — because “hot” requests were not lost and were processed faster. At the same time, call center expenses did not increase, but actually decreased due to the reduction of some operators.
How much can you save and how much can you earn extra?
To calculate the economy, you need to look at two aspects:
- Saving on staff : fewer operators, less costs for “manual” calls. The robot will easily handle thousands of calls per day.
- Revenue growth : due to the fact that there are more applications and the processing speed is higher, the number of actual concluded transactions (franchise sales) increases. Plus, the quality of service to end customers increases, which stimulates repeat purchases and network expansion.
Conditional calculation
- The company spends 300,000 ₽ per month on maintaining a call center, processing ~2,000 calls.
- A voice robot can process 5,000–7,000 calls contact lists over the same period with a cost of ~100,000 ₽ (including payment for “minutes” and software).
- Result: savings of ~200,000 ₽ monthly on the call center alone. Over the year, that’s 2.4 million rubles.
But it is even more important not to lose “hot” applications: if in a year you connect at least 10 new partners more than without a robot (and these are quite real figures for a large network), and each one brings, say, 500,000 ₽ lump sum, then we get an additional 5 million ₽ in revenue. Plus royalties in the future.