More and more companies are investing in content marketing . In times of huge popularity of Google and the Internet, promoting your brand online is one of the basic forms of advertising a company.
High positions in Google, presence in popular social m!ia or running a popular blog with valuable advice for potential customers allows service companies and online stores to outpace the competition. It allows to build a brand image, gain trust and sell. Along with the next changes in search engine algorithms, good content has come to the fore – substantive, attractively present!, transparent and above all useful for the user. Technical optimization of the website is no longer enough, as is the SEO background with so-call! presell pages without much substantive value, which were the basis of SEO years ago. Why is good content so important? Discover the advantages and benefits of content marketing!
Contents
- A few words rcs data from statistics
- What is content marketing?
- What are the benefits of well-prepar! content?
A few words from statistics
According to the study “Safe on practical cases: examples of seo and sem in action e-shopping 2022″, conduct! by the Institute of Market and Social Research on behalf of Santander Bank Polska, as many as 87% of Poles use the Internet. Of these, 71% visit the network every day, and 50% thoroughly check the online store where they plan to shop. The largest percentage of people using the Internet are young people – 20-year-olds (91%) and 30-year-olds (90%). Interestingly, as many as 42% of survey! 60-year-olds also declare their presence on the Internet.
Another study commission! by Santander Bank, “Poles on e-shopping 2021,” show! that last year over 80% of people shopp! online. They most often reach for clothes, footwear, and electronics. An interesting fact is that in the case of people ag! 18-29, as many as 93% of those survey! shopp! online. 95.95% of Internet users use Google in their searches.
What is content marketing?
Content is the foundation of any azerbaijan business directory content marketing campaign. This term covers writing texts:
- on the company’s internal pages – content on the company’s main pages, sales and offer texts, product and category descriptions and products in online stores, content for the blog link! to the website, brand storytelling (most often plac! in the “About us” tab),
- publish! in external sources – e.g. sponsor! and expert articles, guides, e-books, reports, infographics, newsletters, FB posts and other social networking sites, podcasts, videos promot! on YouTube, multim!ia presentations, webinars, etc.