Content marketing is a marketing strategy that focuses on creating, publishing and distributing content relevant to your target audience with the purpose of attracting new customers in a non-intrusive way.
Within content marketing, one of the most widely used tactics is business blogging, which is used to give companies greater online visibility. Blogging is the act of creating short-form content.
A blog is another marketing channel, just like social media or a newsletter. A blog allows you to attract an audience (clients or potential clients) to your website. Having more traffic on your website is also an opportunity to get more leads for your company.
Statistics to consider:
- 50% of blog writers use AI to help them create content. (HubSpot, 2024)
- 29% of marketers use a website to attract and convert leads. SEO has the fourth-largest ROI and the majority of marketers who use it (88%) will increase or maintain their investment in 2023. (HubSpot, 2023).
- Marketers continue to make investments in SEO in 2022 to create personalized experiences for website users. (HubSpot, 2022)
- The content marketing industry is worth over $400 billion, with growth approaching $900 billion by 2028. (Neal Schaffer)
- We spend, on average, 7 hours a day consuming digital content. (Neal Schaffer)
- 64% of B2B marketers outsource blog copywriting . (Optinmonster)
- B2B marketers who blog get 67% more leads than those who don’t. (Optinmonster)
- Blogs are among the top three forms of media used cyprus telemarketing in content strategies today. (HubSpot, 2020)
- In the marketing industry, the best-performing articles are over 5,700 words long. (Semrush)
- Over 41% of marketers measure the success of their content marketing strategy through sales. (HubSpot, 2024)
- Lists are shared twice as often as other blog post formats. (Semrush)
- 51% of businesses say updating old content has proven to be the most effective tactic implemented. (Semrush)
- Most businesses (67%) use organic traffic to measure the success of their content. (Semrush)
In the world of digital marketing
understanding the stages of the buyer’s journey and the type of keyword search intent is essential to developing an effective content marketing strategy. The buyer’s journey refers to the process a prospect follows from realizing a need to making a purchase. If we focus on SEO, keyword search intent relates to the purpose behind the queries users make on search engines. Let’s see how these two dimensions connect:
- Awareness Stage: At this stage, users recognize that they have a problem or need, but have not yet identified a specific solution. Search intent is typically informational , with keywords that include questions or research terms, such as “how inflation in saas to solve a problem,” “what is…”, “best practices for…”, etc. It’s important to create useful and educational content at this stage to engage users and raise awareness about your brand or solution.
- Consideration Stage: Here, users research and evaluate different options to solve their problem. Search intent is more focused on comparison and evaluation . Keywords can include terms like “best solution for…”, “alternatives to…”, “advantages and disadvantages of…”, etc. At this stage, it’s essential to provide content that highlights the benefits and unique features of your product or service, and how it compares favorably belize lists to the competition.
- Decision Stage: In this final stage, users are ready to make a decision and make a purchase. Search intent becomes more transactional , with keywords including terms like “buy,” “price of…”, “where to buy…”, etc. It’s essential to facilitate the purchasing process and offer incentives, testimonials, guarantees, or other forms of persuasion so that the user chooses your offer over the others.