Chats are great when you need to find out “How much does this item cost?” But when it comes to a serious discussion of a project, designing a complex service, or working with objections, text limits the depth of the dialogue.
Why voice is more effective
- In a conversation, you can promptly ask clarifying questions, use pauses, feel the interlocutor’s reaction. And the client, hearing a live speech, understands that he is really being listened to, and not just “answered according to a script.”
Example
- When applying for an insurance policy via chat, the client may get confused by the terms and conditions and not read them through. The voice script allows you to ask precise questions about the type of car, place of residence, and other risk factors. The probability that everything will be done correctly is higher.
A precise focus on the main thing is needed
Clients often do not read long text instructions. As a result, they do not know the key points – they miss deadlines, do not follow the procedure. The voice channel allows you to present information in a concise form, with emphasis.
How does it help?
- Instead of sending a multi-page text, a robot (or a live consultant) speaks the gist. The risk that a person “didn’t get it” is reduced because everything is spoken, with no chance of someone “skipping” boring paragraphs.
Where applicable
- Logistics, when it is important to clarify. “You will be delivered a shipment between 12 and 14 o’clock, will you be home?” medicine, investor database when you need to dictate to the patient. Complex communication how to properly come to the appointment. Text mailings here are often not read in time.
Complex communication a simple ‘click’ action is required
When using voice technology, the client can solve the issue with one button. “Press 1 if you confirm the order”, “Press 2 if you need to call back later”. There are also buttons in the text, but the user does not always notice them, plus he still has to read.
What’s good about voice script
- The result is recorded bosnia and herzegovina businesses directory instantly. If the client presses “1”, the system understands that consent has been received. There is no need to wait until the interlocutor writes “OK, I agree” and sends the message.
Application
- In online education: “We remind you about the direct marketing lecture, press 1 if you come, 2 if you want a recording.”
- At the delivery service: “We are here, are you ready to receive the parcel? Press 1 for yes, 2 for no.”