We consult our experts in the SEO area, and they recommend being careful with the following:
Getting carri away by search volumes: in many cases, tools like SEMrush or Ahrefs may present search volumes that are different and may lead to confusion. The truth is that it is an estimate; you should not take it literally. Even more important is the trend and intentionality of the keyword.
Creating identical content on the site:
filling the site with identical content promotes america cell phone number list content cannibalization and keywords. Likewise, you must also use the <canonical> meta tag on the main pages and others that are similar so that Google robots know which ones are the most important.
Publishing content and not facilitating its indexing:
content must be publish and review so that Google can index it more easily. It is worth clarifying that, in many cases, it is necessary to review the site’s Sitemap, review internal linking, and request indexing from Google Search Console.
Using heavy images: one of the most important factors of any website is usability. If you load it with very heavy images (in formats like PNG or JPG), you can slow it down. Ideally, you can use formats like WebP or AVIF to lighten the site’s operation.
Not generating external links:
it is necessary for the site and its publications to have quality organic backlinks to increase the authority of said website and allow search engines to raise its ranking.
Common SEM Mistakes
Regarding SEM, I spoke with Marina Do Pico, our Mid-Senior PPC Analyst, and she shar with me these common mistakes and what to do to solve them:
- Not creating a list of negative keywords: google analytics this mistake can lead you to pay for irrelevant clicks and waste your budget. I recommend creating a list of negative keywords from the beginning of the campaigns and then expanding it constantly as we regularly review search terms.
- Not reviewing Google’s default aero leads settings: when creating a campaign, Google selects several default options that may not be the most suitable for your goals. If your campaign requires precise geographical targeting, select the “Presence” targeting option to show your ads only to users physically locat in the select location.