Cold calling is one of the most effective sales tools when you know what to say and who to call. B2B and B2C approaches differ: business clients value concrete benefits and evidence, while end consumers respond to emotions and quick decisions.
In this article, we will look at how to correctly write engineer database a script, what mistakes can ruin a deal, and how modern tools help automate calls.
Basic principles of cold calling
Choosing a time to call fax marketing
- B2B : The best time to call is Tuesday–Thursday, from 10:00 to 12:00 and from 15:00 to 17:00. Monday and Friday are usually busy with planning or thinking about the mike willoughby mike weekend.
- B2C : A good time is before lunch or after 6:00 pm when people are less busy.
Call duration
- B2B : Typically 2-5 minutes. The client wants to get the facts and benefits.
- B2C : From 30 to 90 seconds. The main thing is to manage to “hook” and hold attention.
Tone of communication
- B2B : Expertise and confidence, reliance on numbers and cases.
- B2C : Friendliness and simplicity, emphasis on emotions and quick effect.
How to write a script for B2B?
In the corporate segment, decisions are made more slowly, based on logic and calculations. It is necessary to show that cooperation will bring tangible benefits.
Example script for B2B
— Hello, [Name]. My name is [Your Name], and I work for [Company]. Is it a good time to talk now?
— We work with companies that face [problem]. For example, [Company X] cut costs by 30% and increased sales with our help.
— How are you solving this issue now?
(Listen to the details, give relevant arguments.)
— If you are interested, we can conduct a short consultation or demo. When would be convenient?
Key points:
- Explore the needs of the interlocutor (open questions).
- Provide specific figures and cases.
- Think about the “next step” (meeting, demo, consultation).