Micro-website customizations for e-commerce
When talking about web personalization , strategies and best practices very often stop at the most salient and impactful activities such as, […]
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Third-party cookie apocalypse
The world of online advertising is at a historic turning point: starting in 2024. Barring a new extension, Google Chrome
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A record year 2023 between confirmations and new trends
The tourist season in Italy has already come to life : the Easter holidays and the first long weekends of spring
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Flash sales: impulse purchases good for e-commerce
The desired product at a super affordable price is the dream of every consumer and, on the other hand, a
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Personalized Customer Experience and Retail: 10 Helpful Tips
Personalizing the customer experience has now become a priority for all companies operating in the retail sector. Physical stores are where customers
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Customer personality and segmentation:
The customer is king”: said a famous mantra, today more relevant and true than ever. In the era of customer-centric marketing
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Customer Data Platform: data that creates value
A 360° view of your users and customers is no longer just a coveted goal for marketers and strategists, but
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CDP and DMP Differences and Features
DMP and more: the marketing technology market is constantly in turmoil. Faced with post-modern consumers, who are increasingly informed, aware, hyper-connected,
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Digital Advertising and Marketing Automation
Google AdS, social campaigns. PR and influencer marketing activities and much more: the channels and opportunities in the world of.
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Data Monetization: Even More Value for Your Data
Data is the new oil , a famous quote reminds us. Strategic decisions, efficiency of activities and processes, increas productivity: