Google is already such an intricate part of people’s lives that many of us chat directly with it.
Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person. But it is worth New Algorithm remembering: Google is made of algorithms.
This new search algorithm was
Created by czech republic phone number data Google to better understand users’ search intentions and contents on web pages.
But how does it work? And New Algorithm how does it affect your SEO strategies?
Let’s understand it all now:
- What is Google BERT?
- When was BERT released?
- What is NLP?
- Did BERT replace RankBrain?
- How does Google BERT work?
- Why is Google BERT important for the search experience?
- What are the impacts of BERT on SERPs?
- Content and SEO: how to optimize for BERT?
Keep reading!
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Google BERT is an algorithm New Algorithm that increases the search engine’s understanding of human language.
This is essential in the universe of searches since people express themselves spontaneously in search terms and page contents — and Google numbers lists works to make the correct match between one and the other.
BERT is the acronym for Bidirectional Encoder Representations from Transformers. Confusing? Let’s explain it better!
To understand what BERT is, we’re going to need to go through some technical terms, ok?
For starters, BERT is a neural network.
Do you know what that is?
Neural networks are computer models inspired by an animal’s central nervous system, which can learn and recognize patterns. They are part of machine learning.
In BERT’s case, the neural network is capable of learning the forms of expression of human language. It is based on a model of Natural Language Processing (NLP) called Transformer, which understands the relationships between words in a sentence, rather than viewing one by one in order.
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