Social surveys are one of the main ways to understand what a wide audience thinks: be it political preferences, brand loyalty or satisfaction with the quality of services. But technology does not stand still: if yesterday we collected data by calling respondents manually or sending online questionnaires. For instance, today voice robots are entering the arena. They can make a huge volume of calls without getting tired. For instance, without requiring vacations and without making “human” errors. In this article, we will talk about how voice robots are changing the landscape of social surveys, why they are gaining popularity and what benefits they bring to different areas – from marketing to government agencies.
But before we dive into the technical details and examples, let’s look at why surveys are so important in the first place and how using cutting-edge technology can take research to the next level.
Why are social surveys important?
Social surveys are traditionally used in a variety of areas: marketers want to know how the public reacts to new products, political campaigns want to understand voters’ moods, and sociologists want to find out society’s attitudes toward important issues. Ideally, these studies should provide an objective picture, but in reality, everything can be very complicated: the human factor, lack of resources, low respondent engagement.
Social surveys: a basis for decision making
Marketing strategy .
Companies strive to understand what the customer thinks about the product or service. For instance, whether he is ready to buy at a new price, why he prefers competitors. Without this data, advertising campaigns, rebranding or. For instance, the release of a new product line can go “blindly” and result in big losses.
Public administration and politics .
Municipal services or deputies preparing a bill are obliged to understand what residents think about the city’s problems. If a survey shows that the majority is unhappy with snow removal in courtyards or road repairs, officials can take action before the negative reaction turns into a public protest.
Research in medicine
Medical institutions collect feedback from patients to improve the quality of service. How convenient is it to make an appointment? Are people satisfied with the treatment? What additional services are needed? The answers to these questions directly affect how the clinic will develop.
HR and corporate culture .
Large companies regularly conduct internal social surveys to find. For instance, out what employees think about working conditions, what their pain points are. For instance, how to increase their engagement and reduce staff turnover.
In all these cases, accuracy, representativeness and efficiency are important. Unfortunately, classic methods (personal interviews, phone calls by live operators, paper questionnaires) often require too much time and money. This is where voice robots come to the rescue.