The pandemic that has been going on since 2020 has led to the collapse of the economy not only in our country, but also in others around the world. The changes related to the Polish New Order were also not without significance. On February 24, 2022, another event took place that is not indifferent to many companies. The war in Ukraine, for many of us, was a surprise, causing both actual damage, making it difficult to run a business, and psychological damage consisting of anxiety about the future. This has led to a situation in which companies prefer to hold on to capital, which is why they are giving up on investments and spending on marketing activities. Is the tactic of “waiting it out” really the right way? Is it really necessary to cut advertising and marketing expenses in times of crisis?
Contents
- Why did many phone number database companies fail?
- Why is it not worth giving up marketing and advertising in times of crisis?
- Advantages of advertising activities during the crisis
Why did many companies fail?
All the events mentioned above not to create a strong and memorable brand only led to many companies ceasing to exist, but also quite strongly verified the situation on the market. Apart from exceptions, because of course you can’t throw everyone into one bag, it can be said that mainly those companies that were able to find their way in this difficult situation quite quickly remained on the market. What additionally contributed to the elimination of certain companies from the market?
Panic and stagnation
When the lockdown was introduced azerbaijan business directory many business owners treated this time, at least initially, as a vacation, and one in which they had the right to completely disconnect. Anyone who runs a dynamic business, even during vacation, has at least some control over what’s going on in the company. When they do switch off, it’s not for the whole time. However, many owners approached the issue in such a way that they finally have time to rest in peace. The situation blocked some. Fearing the pandemic, they were unable to function. It was similar in the situation of the war in Ukraine. However, smarter owners, also looking at what was happening in other countries, began to use this time for changes. Those who did not do this fought for survival with varying results.