Many companies and brands use email marketing to reach their customers. This is a channel that, in addition to being direct, has a high level of personalization. It is ideal for launching all kinds of campaigns, promoting products or services and sharing information of interest.

Therefore, if you want to create effective emails in the coming year to attract new potential customers and retain the ones you already have, you must start working now. For this reason, you should be aware of what the new newsletter design trends for 2022 will be.

Reveals the newsletter design trends for 2022

To keep up with the competition in the coming year, it’s essential that you know all the newsletter design techniques for 2022 that you should be using. The idea is that you can start cameroon phone number data structuring your newsletters based on what will stand out in the coming months:

1.- Hyperpersonalization of the newsletter

 

The first newsletter design trend for 2022 is not new, as hyper-personalization the best copies to write your offer emails and get sales has already been worked on in recent years. What happens is that as time goes by, users demand increasingly personalized content, they all want to feel special and valued. 

But it won’t be enough to simply add the subscriber’s name or offer a specific phone number taiwan discount. It will be essential that you send personalized content and establish a personal connection with each one. To achieve this, you must consider some crucial elements of your campaign such as: segment, time, subject line, content, offer and signature.

Likewise, your newsletters should be based on subscriber behavior and preferences. Birthday emails with discounts, thank you notes, early access invitations, gift cards are all great alternatives to hyper-personalize.

2.- Artificial intelligence

A trend that cannot be missed in 2022 in any marketing strategy or channel is artificial intelligence (AI). It will be your best ally, since next year there are some complications such as the new privacy features for Apple iOS 15 .

This will make it harder to analyse subscriber behaviour and campaign impact manually, and will make it even more difficult to obtain valuable subscriber data given the recent privacy scandals.

Users are therefore very careful about sharing their sensitive personal information. They will only give up their data if they see that the offer is personalized, otherwise they will leave. Therefore, it is important to work with artificial intelligence platforms and tools , as they explore relevant customer data.

They have the ability to examine millions of pieces of data in just a few minutes, correlate them with various sources. In addition, they can predict subscriber actions , define optimized sending times and clean email lists. But most importantly, they make predictions to create better strategies. 

The best part is that they will offer you good results in terms of deliverability, user engagement and revenue. So it is a trend that you cannot ignore. But that is without getting rid of the effective marketing automation tools.

3.- Bold or mixed typography

The topic of typography always generates different opinions, as some consider it better to use simple fonts and others opt for eye-catching ones. It may be a matter of taste or to preserve the identity of the brand, especially for more formal companies.

But among the newsletter design trends for 2022 is the use of bolder or mixed fonts. You have the opportunity to use both styles or just one, it will all depend on your audience and what they like to see. Although it should be noted that the tone of your brand will also determine it.

Keep in mind that this factor is very relevant, since depending on the tone that your business uses, you will define the visual aspects of the representation of your brand and products. This applies both to the design of the email newsletter and to the images.

If you are a young brand, you can take advantage of using more striking and colorful fonts . In general, they are ideal for attracting users to make a purchase or simply to thank them.

4.- Interactive elements

Today’s consumers want to see more fun content, not just columns of text. That’s why interactive elements are a big part of newsletter design trends for 2022. But you need to know what kind of content your audience wants.

The best thing about adding interactive content to your newsletter is that you can liven it up and make it a more fun message. You could work with puzzle-like games, digital scratch cards, changing colors on the products you sell. It’s all about putting elements that users can interact with.

5.- Videos, GIFs and animations

 

Nowadays, consumers prefer visual content, as it is much more attractive to them. So another trend that you will see in 2022 is videos, GIFs , and animations. These types of materials are considered effective in boosting sales and increasing your income.

Perhaps the only problem is that not all providers support video in full. If they do, the items will appear as corrupted files when the potential customer opens the email. This is not a good thing, as it can affect conversion, and you may be sent to the spam folder.

In this case, what is recommended is that you filter your lists and check the type of device and operating system that your subscribers prefer. For example, if you use Windows 10, you should look for the best email server for this operating system. And then proceed to invest in a platform that can support videos.

Make sure it has a drag-and-drop email editor, as this makes it easy to add a thumbnail of your video and a “Play” button . The same goes for GIFs, so you should pay attention when you sign up for the service.

Once you confirm this, you can create explainer videos that show how your products work. Or if you prefer, use GIFs/ animations that just add a more entertaining touch to your newsletter. Any of these options have much more conversion potential, compared to images.