Many people can write, but that doesn’t mean they know how to do it persuasively. For this reason, it is so important that you know some practices and techniques that you can apply. The idea is that you can create messages that captivate the consumer, to the point that they want to buy.
Before you start writing your newsletter content , you need to know how to do it in the most appropriate way. Remember that it is through these emails that you will attract users . If you want to do it well, you should check out some free copywriting courses that can serve as a guide.
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Discover some free copywriting courses
You can’t start writing as if you were sending a message to a friend or family member. Persuasive writing has its own strategies and it is important that you keep them in mind. And what bolivia phone number data better way to become more skilled in this area than by watching some free copywriting courses:
1.- The Simple Writing System by John Carlton
To get you started with free copywriting courses, there’s The Simple email marketing kpis you should be looking at after apple’s new privacy update Writing System by John Carlton. He bills himself as “the most ripped-off writer on the web” and “the most respected writing teacher in the world .” This may be because he doesn’t focus just on the basics of writing.
Carlton guides people taking the course through the most lucrative phone number taiwan forms of content and writing. He teaches how to write Facebook ads, sales pages, landing pages, video scripts, blog posts, and many more.
She also points out that training can also teach you how to get rid of “writer’s block .” This is a great help because it is normal for people who write persuasive texts to sometimes not know how to start their ad.
It is certainly an excellent choice to start with, as it teaches you how to tell a story that entertains and, best of all, sells. This is precisely what persuasive writing is all about, and Carlton knows it perfectly.
2.- The Boron Letters by Gary C Halbert
Paying for learning is not an expense but an investment that will be reflected, in this case, in your sales. But there are people who like to share their knowledge and techniques for free, like Gary Halbert. He offers his book The Boron Letters with which anyone can learn to improve in writing advertising texts.
By entering the name, you will see purchase options on platforms such as Amazon. However, with a more thorough search on Google, it is possible to find all the chapters 100% free. The technique is simple, it is the same link, you just have to change the number that appears at the end that represents each chapter.
If you are one of those people who prefer to learn through reading, then this is the perfect option for you. It is light and can push you to improve in copywriting. You already know what you need to do to find all the chapters that will guide you on this path.
3.- CopyHackers by Joanna Wiebe
Among the free copywriting courses, you’ll find some that are more dense than others, such as CopyHackers by Joanna Wiebe. It provides a definitive guide, and classifies it as the most complete manual of copywriting formulas. When you enter, you may find a lot of information, which scares some.
This can be really overwhelming, so the best way to approach this learning tool is to learn in chunks. Start your first tutorial, and then move on to the others. It’s recommended to work through one per day, but go at whatever pace works for you.
You will see that once you finish everything, your persuasive writing will improve exponentially. And this will be possible thanks to the knowledge acquired, since it teaches you how to work on the copies and their structures in the different digital channels.
4.- Course on effective website copywriting by CXL
Another option for free copywriting courses is CXL, which promises a quick course. Everything will depend on the reading skills of each person who decides to take it and on whether they take notes. In fact, this mini-copywriting course could be completed in just a few hours.
In the Course on effective website copywriting, you will find valuable information. You only have to invest a little of your time and the results will be reflected in the return on investment. It is not just about reading, as it has materials in video format, so it is recommended to take notes.
You can watch for 20 to 30 minutes, and put into practice what you have learned during this time. You can repeat this process until you feel that you can extend it or that you have already learned what is necessary. Keep in mind that you will learn to work on the following aspects:
- Research: customer, product and competition.
- Diagram and indicators.
- Draft.
- Conversion boost.
- Review, reorganize.
- Proof.
If you don’t see results right away, don’t despair, as copywriting involves a creative process. In some cases, it takes months and in others, years to notice changes. But with this CXL course, you will be able to achieve it, and you will see it reflected in your sales.
5.- Pixar in a Kahn Academy box
Persuading through storytelling, or better known as the art of storytelling, is another great way to write. This is what you will learn in Kahn Academy’s Pixar in a Box course. It has a very dynamic way of imparting learning to users.
They work with audiovisual materials and each one has an activity related to the video watched. They are based on narration, since this is key in marketing. For this reason, it is part of the free copywriting courses, and it should be noted that it is very easy to understand.
6.- Digital Communication and Writing Course from the Anáhuac University Network
The Digital Communication and Writing Course from the Anahuac University Network is another good option. It should be noted that this is a private higher education institution in Mexico. Recognized for having one of the most comprehensive Spanish literature training programs in the country.
He has taken advantage of this quality by offering free copywriting courses. You will be able to learn in detail the best copy techniques from the most outstanding professors at Universidad Anáhuac. The best of all is that you will discover several interesting ways to create written content.
You will learn everything from the process of selecting ideas to how to edit them correctly so that they are highly attractive. Consider that this course represents an ideal starting point, not only if you want to begin to learn copywriting, but also to know how to write for a Latin American audience.