The American company always thinks about its users and their security. In fact, security is one of the principles that has guided the company since its beginnings.

The new iOS 15 update: new email marketing KPIs

The new features of IOS 15 bring with them the following new features:

A.- Protection of email privacy

This gives users access to new Email Marketing KPIs. In addition, privacy features can be selected that essentially mask different IP addresses and prevent outsiders or third parties benin phone number data from tracking email openings.

B.- iCloud +

This would be a subscription add-on for Safari users that allows them to block the different sites they visit from being blocked and tracked.

It also allows users to see which websites their information is ultimately sent to. This is one of the changes that can be seen in the new Email Marketing KPIs.

C.- Hide the email address

This would be a feature within the iCloud+ platform that find out all about using animated gifs in your newsletter would allow users to give different websites fake addresses instead of the ones they actually use. These are features that will only be available to Apple mail users and Apple devices.

The fact that many of these options are paid means that they are unlikely to be used very quickly by users around the world. Likewise, this does not mean that the new changes should not be phone number taiwan adjusted to the new Email Marketing KPIs in order to achieve more effective campaigns.

Many users consider that the most dangerous option in the iOS 15 update is the Email Privacy Protection. And in this case, it greatly affects the new Email Marketing KPIs such as the opening rate , one of the most important in determining the success of an email campaign.

How will updates affect brands? Get to know the new Email Marketing KPIs

One of the main problems that arise with the. Implementation of this new update is that different companies or agencies will not be able to accurately track opening rates . This is one of the new Email Marketing KPIs. This means a hard blow for brands.

Not having metrics like these will greatly affect the development of new campaigns or strategies, inactive users, email readings, database cancellations, etc.

Mail Privacy Protection will give iOS 15 users the option to upload content remotely and privately without revealing IP addresses. Once implemented, it will impact the way companies collect data from different campaigns.

Another problem that companies will encounter with the new Email Marketing KPIs is that they will no longer need to use their email address to receive offers, but will do so at random addresses that Apple will generate.

Other problems with the new IOS 15 updates

In short, some of the problems that will appear with the new Apple update are:

• The possibility of knowing more precisely which email addresses will be legitimate and which will be temporary, which will obviously affect the delivery of the different campaigns.
• Bounces will occur more and more frequently , since these addresses that Apple will provide are temporary and can be deleted at any time.
• It will affect email deliveries in the long term.