- A CRM (Customer Relationship Management) is a system used to manage interactions with current and potential customers.
- An ERP (Enterprise Resource Planning) is a system for managing company resources.
Learn more about CRM systems
If you need to manage customer relationships, you need a CRM system.
CRM will help you better understand your customers and find more ways to engage with them. It can also help sales, marketing, and customer service teams get the most out of their efforts . If your job involves interacting with customers in any way, you should use a CRM tool to help you record all of these interactions and deliver a great experience for your buyers. The most powerful CRM systems, such as HubSpot or Salesforce, allow their users to use the artificial intelligence built into these products to improve data analysis and use.
In summary, a CRM platform will provide you with the following benefits:
- Record and analyze customer interactions
- Make better business decisions
- Build stronger relationships with your customers
- Share information centrally across sales, marketing, and customer service teams.
Do you know HubSpot CRM?
HubSpot ’s CRM platform includes all the tools and integrations you need for marketing, sales, operations, content management (CMS), and customer service. Each product is powerful on its own; together, they’re unmatched.
Do you want to attract more leads, accelerate sales, manage operations, streamline your customer service process, or build a powerful website? HubSpot is a complete CRM platform with all the tools you need to sell better.
Learn more about ERP
Enterprise resource planning (ERP) is a system used to manage a company’s business processes, including inventory and order management, accounts payable and receivable.
Unlike CRM software that manages customer relationships, ERP software manages back-office business processes.
The needs of the business will determine which of these systems is best for your organization.
The needs of your business will determine which of these systems is best for your organization. The goals of both systems are similar, but they target different levels of operation. If you need to manage customer relationships and therefore need a powerful yet easy-to-use CRM system, we can help. Get in touch with us.
Next, get to know one of the best CRMs on the market