Google AdS, social campaigns. PR and influencer marketing activities and much more: the channels and opportunities in the world of. Digital advertising are visibly multiplying, but faced with the more or less necessary desire to invest in them, the question that remains increasingly complex to answer is: ” How much should I invest and how can I get the most out of my campaigns?”
ROAS and ROI : Understand and calculate the return on your advertising investments
Although KPIs and data do not singapore phone number data provide us with the solution to optimize our campaigns, they are undoubtedly essential to understand their progress and, in this sense, announce useful information to evaluate corrective actions to improve their performance.
But let’s see what it’s all about.
The term ROAS (Return on pros and cons of white doors in the interior of the apartment Advertising Spent) specifically defines the return on advertising investment .
>Calculating ROAS is very simple: divide the revenue generated by users of the campaigns by the cost of the ads, multiplying it by one hundred.
ROAS = Advertising Revenue / Advertising Cost
In this regard, the data on campaigns phone number vi evaluated by ROI (Return on Investment) are arguably more complete. In fact, this measure is used to consider not only simple advertising expenses but also the cost of activities related to their creation and management.
To calculate the return on investment:
ROI = (Total Revenue – Total Cost) / Total Cost
Once we understand how to measure the ROI of our campaigns, we only need to address the key issue of optimizing their performance.
Better results for your campaigns? Find out how with the help of marketing automation
Are we always sure that the expectations of the user who clicks on the ad are met? Or rather, are we really sure that our campaigns intercept the right target?