Let’s get into the action. We’ll cover some of the best types of email marketing campaigns, pursue and share examples of email marketing campaigns we stumbled across and were amazed by.
Welcome Series Email Campaign Example
A welcome email series helps make bahamas phone number library new subscribers feel valued and wanted. It’s an introduction to your brand and a chance to show off your generous side.
What do we mean by that?
Your subscribers are providing you with valuable information: their contact information. If you abuse this information, they will turn against you.
Instead of bombarding them with emails and other marketing messages, talk to them like a friend. Give them something generous, like a free tool or a discount code that never expires.
Then , continue to stay in touch with them. Ask if you can be of any help. Provide them with multiple ways to get in touch.
Let’s take a look at some of the best welcome email campaign examples we’ve seen.
IKEA
IKEA’s welcome email exudes warmth what is evergreen content? and personality. It mentions the “IKEA family” and invites you to join. There’s a short paragraph about the company, but everything else is targeted to subscribers.
We especially like the last line: “Are you ready to be inspired?” This email isn’t about selling a product. It’s about making you feel safe, appreciated, and wanted.
Amazon
We really like Amazon’s welcome email, which is no surprise given that the company does a good job. Unlike IKEA’s email, this one is more south africa numbers instructional. We have a bunch of branded boxes that reflect Amazon’s overall brand, as well as a list of things you can do after signing up.
It’s also personalized, which is a big plus in our opinion. The best email marketing campaign examples mention the subscriber’s name at least once, either in the subject line or in the body content.
Squarespace
We’re big fans of Squarespace’s welcome email because of its minimalistic design. The subscriber has just signed up for a two-week free trial, so Squarespace gets straight to the point. It provides users with the information they need to get started browsing the web.
The last sentence is the best. “We’re here to help.” There’s a link to the help desk and a photo of a person — this could be a stock photo or a photo of a real Squarespace customer support professional. Either way, it’s a great choice.