CreativePeople is a full-cycle design agency. This year, the guys are celebrating 20 years. Ksenia Tsvetkova, the company’s production director, shared her experience with us: how to grow in the market, transform, and go through crises while preserving yourself and your team.
How CreativePeople came into being and developed
The guys started working back in 2003. After just 2 years, they began collaborating with the branding studio Front: Design. The partnership brought them iceland phone number list their first major clients. After just a couple of years, the guys rented a separate office.
2007 was a year of rapid growth for the agency, but it turned out that the team was not ready for it. The guys made many mistakes in planning and almost went bankrupt.
The team learned to plan smartly, manage finances and lead flows. These skills and well-established internal processes helped them quickly adapt when the 2008 crisis hit. While their competitors were losing profits and closing down, CreativePeople were expanding their customer base and growing.
By 2011, the team had developed serious expertise in web design. CreativePeople formulated their own mission: “We do not only cool things, but also clearly, systematically, predictably and reliably.”
In 2013, Ksenia Tsvetkova joined the agency as a kimberly livingston executive assistant & marketing coordinator junior manager. Four years later, she began developing the UX/UI department, and in the last three years, she has been involved in full production of CreativePeople.
Onboarding as the key to building a strong team
The training of employees who will become part of a strong team begins from their first working days. An important stage of effective immersion in processes is a well-established onboarding system.
CreativePeople spent the last six months developing italy numbers their onboarding funnel. The process looked like this:
- the guys created a special wiki with tips and useful materials;
- created several presentations – a total of 600 slides;
- recorded and systematized lectures on the main areas of work: accounting, management, the intricacies of working with individual products, finance, legal aspects.
The team has developed its own financial system, in which it tracks indicators for individual projects and customers.