Finbro operates in the financial sector and specializes employment database in monetizing client bases. Previously, the company attempted to monetize the base for the personal bankruptcy service, but tests with other contractors did not yield the desired result. The base’s interest in the BFL service was indirectly confirmed, but the testing was a failure in terms of economics and lead quality. Finbro addressed this problem to CRMCalls, where we offered a solution that allowed them to mike wood mike overcome these difficulties and achieve successful results.
Goals
The main goals that Finbro set were: fax marketing
- Testing a new direction.
Conduct a mass call to identify interest in bankruptcy services. - Reduce the share of autoresponders.
Eliminate contacts that do not bring value and transfer only live leads. - Updating the database.
Make sure that clients are really interested 16,300 leads in the service.
Problems that Finbro has previously encountered in other companies:
- High percentage of autoresponders in calls, increasing the campaign budget.
- Low quality leads that are not ready to interact.
- Lack of a clear understanding of the cost of one lead.
Solution
To solve the problems, 16300 leads in proposed a comprehensive approach, including:
Creating call scripts.
- Interest in bankruptcy service.
- The debt amount is more than 250,000 rubles.
- The client’s readiness to talk with a lawyer.
Mass calling using a voice robot.
The robot made an initial call to the database, selecting only interested clients.
Filtering and optimizing data.
- Eliminate autoresponders using recognition settings.
- Transferring only live contacts.
How did we do it?
Mass calling
2,759,526 numbers from a total base of 3 million were processed, the conversion rate was 0.59%, which allowed us to obtain 16,300 qualified leads. Voice robot settings excluded answering machines and unsuitable contacts.
16300 leads in Filtering
At the call stage, robots asked key questions to ensure that customers were interested. After selection, leads were transferred to Finbro specialists for processing.
Optimization of scenarios
As the campaign progressed, changes were made to the call scripts to increase conversion. As a result, the effectiveness of the campaign increased significantly.
Campaign Results
Key figures:
- Number of qualified leads: 16,300.
- Conversion to leads: 0.59%
Campaign budget: RUB 1,500,000 - Cost of one lead: 92.02 RUB.
Latest analytics 16300 leads in
We are currently continuing our collaboration, optimizing scenarios and improving the quality of leads based on the collected analytics.
Based on the latest analytics (see table above):
- The first scenario showed 731 leads with a conversion price of 89.5 rubles and a conversion rate of 1.08%.
- The second scenario showed 483 leads with a conversion price of 128.52 rubles and a conversion rate of 0.89%.
Thanks to successful campaigns, Finbro gained a clear understanding of the cost of one lead and confidence in its effectiveness.
Results
This case shows that with the right approach, automation can bring measurable results, even in complex niches.
CRMCalls has extensive experience in the field of personal leads in bankruptcy . We implement effective solutions that help businesses update data, reduce costs and increase conversion. Our team consist of real professional who can be relief upon in complex project.